The Fitrainer is like a personal coach hidden inside a pair of earphones. Maybe it’s sort of like wearing Bob Harper and Jillian Michaels of NBC’s Biggest Loser on your head. They sent me a pair to try out, so look for a review soon. 
Spotlight Gadget – Fitrainer
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I’ll be curious to know how long before the novelty wears off and the annoyance wears in. After seeing the video on their website I’d guess a day or two.