C.I.D. Colored LCD Clock Review


In my never ending search for the ultimate cool clock, I have stumbled upon
the C.I.D Colored LCD Clock from Brando’s
Watch site
. From the description on his site, this time keeper appeared to
be right up my alley. Funky, small and chunky. My 3 favorite adjectives when it
comes to describing almost any gadget.

The clock arrived, package unwrapping ensued, oh’s and ah’s followed soon
thereafter. This little desk clock is definitely a looker. Almost Apple like in
styling, it is made of white plastic with a thick 3/4th inch thick Lucite face.
Overall dimensions are 3.25 x 3.25 x 2in (8 x 8 x

The clock runs on 3 AAA alkaline batteries (included) or by a 4.5v AC adapter
(not included). Once you pop in the batteries, the real oh’s and ah’s will begin
as the large mirrored LCD begins cycling bright colors.

Pretty. Shiny. :o)

The LCD cycles from Red to Green to Blue to Green and back to Red. As it
continues this transition order, the colors morph into each other so that you
will see different shades of colors. Even purples and pinks. Pretty cool!

Setting the clock is straight forward using the buttons on the back. Time can
be displayed in 12 or 24hr format. Other settings include the month and day of
the week. An alarm can also be set.

A switch on the back of the clock allows you turn the color cycling to Auto
Off. Tapping the snooze button on the top of the clock will cause the LCD to
cycle colors for 30 seconds and then turn off. Since this is the main feature of
this clock, I’m not sure why you’d want to turn it off completely, but you can
if you so desire. Doing so does cause the display to be quite hard to read as
the LCD is mirrored (see first picture at the top of the review).

Even though the C.I.D. Clock is pretty spendy at $51, I really have enjoyed using it
so far. The only features I wish it had would be a way to freeze the display at
a color I liked best, and to slow down the cycling just a touch. Also the only
way I would pay $50 for it would be if it had a radio and multiple alarms… If you’re
looking for a clock that’s a bit funky and you don’t mind the price, this is one
you might want to take a closer look at.

Price: $51.00

Cycles through 3 colors
Funky design

Hard to see time when color cycling is turned off
No way to freeze color cycling


Product Information

  • Cycles through 3 colors
  • Funky design
  • Pricey
  • Hard to see time when color cycling is turned off
  • No way to freeze color cycling
Posted in: Home and Kitchen, Watches and Clocks
{ 4 comments… add one }
  • Julie April 22, 2005, 10:22 pm

    Post your comments here on the C.I.D. Colored LCD Clock review.


    Just click the POST REPLY button on this page.

  • JRose April 23, 2005, 1:03 am

    Hi Julie,
    When I opened your review today, I was taken aback for a moment. Canadian RS stores (where I happen to work) have just started carrying the very same clock, though marketed under their own house brand. I’ve noticed that a few of the new clocks have “C.I.D.” stamped on the bottom or back. Below are links for the unit you reviewed and two other cool clocks.

    Same clock
    Larger Version
    Cool Travel Clock – I have one of these 🙂

    Always a fan,

    P.S. Just realized this is the second time I’ve posted about similar items being at RS, sorry everyone. They don’t pay me for advertising… really 😮

  • Julie April 23, 2005, 4:22 am


    Wow, great find and excellent prices! That larger clock looks pretty cool. I like the idea of having the temperature integrated into it. I might have to see if my local RatShack carries one!

  • Ryk Thomas December 28, 2009, 12:53 pm

    Hi, Does anyone, or could anyone guide me step by step through the setting time/date and alarm process for my clock. I have tried evry combination without success. thanx.

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